Gay levi

They created a handkerchief to pay homage to the “hanky code,” which is how people reflected their sexual orientation and preferences when it was not safe to do so overtly. In a recent survey from risk management firm Gravity Research, 39% of the 200 corporate executives surveyed said they were scaling back on public Pride Month engagements this year.

That brand landscape is why Cristobal Aleman—a global menswear designer at Levi’s who was lead researcher for this Pride collection—says resistance is more important than ever.

“We’re not stepping away from the rainbow, because it makes people feel supported,” Aleman says.

These efforts are designed to honor and uphold decades of solidarity with the LGBTQ+ community and a long-held commitment to equality for all.

Read on to discover how we’re bringing Pride to life this month.

An Homage to History

The 2025 Levi’s® Pride collection centers around the themes of togetherness, safe spaces and resilience, all of which have been fundamental to LGBTQ+ communities over the past half century and beyond.

But for Levi’s 2025 Pride collection, the brand’s LGBTQ+ designers wanted to shake up the status quo. The 172-year-old company was supporting the LGBTQ+ community before doing so became more widespread in corporate America.

This year, Levi’s is showing its support by continuing to fund San Francisco Pride, as well as Pride events in Poland.

The campaign, titled “Meet You in the Park,” features country musician Shayne Gottlieb, co-founder of They Move, a community movement practice in Los Angeles; Nora Foss, an artist, musician, chef and operations specialist; Malia Spanyol, owner of MOTHER, a queer neighborhood bar in San Francisco; Sadyr Diouf, a DJ, producer, model and actor; and Alicia Sadler, a writer, director, artist, producer and art director.

Additionally, Levi’s® partnered with San Francisco–based tattoo artist José Luis Sanabria of Castro Tattoo on a limited-edition Levi’s® Tailor Shop collection, featuring six embroidered patches that champion queer joy and celebrate self-expression.

The 2025 Levi’s^® Pride collection is available for purchase on Levi.com and in select Levi’s^® stores.

The Pride 468 Loose Shorts comes in a vintage light wash and has a black and pink tab on the back pocket. “We thought the triangle was a very courageous symbol of resilience and protest against homophobia, which is something we need in our world right now.”

The brand’s deep dive into historical LGBTQ+ symbols also reflects Levi’s long-standing support for the community.

The company has also made grants to The Trevor Project, a nonprofit aiming to drive awareness around LGBTQ+ youth mental health and work to change hearts and minds across the U.S., and to GiveOut, an organization working to further advance human rights in Asia and Europe. The Tailor Shop collection can be found at Levi’s® Tailor Shops across the U.S.

and Canada in June, while supplies last.

Supporting Communities Around the Globe

In addition to the collection, LS&Co. In 1992, Levi’s was the first Fortune 500 company to offer health benefits to the domestic partners of LGBTQ+ employees. This includes the upside-down pink triangle, a symbol once used to call out and persecute LGBTQ+ individuals but later reclaimed by pioneers like Harvey Milk and residents of San Francisco’s Castro neighborhood to signify remembrance, resilience and pride.

“This collection is for the community, from the community,” said a lead designer on the collection.

Historically, this has often been in nightlife spots, including gay and lesbian clubs.

The various pieces in the collection are meant to give people outfits for a fun night on the town. In the years that followed, it became a symbol of resilience. On the back of a classic Levi’s trucker jacket, there’s a gorgeous patchwork that features the new triangle symbol, along with butterfly wings.

The motto also appears on a baseball cap in the collection.

While this collection is about the ongoing fight for liberation, it is also meant to be joyful. is also giving to organizations championing equality and nondiscrimination. They’ve delved into their history, tapping into another well-known icon of gay liberation—the inverted triangle.

Today, the LBGTQ+ community continues to be under attack.

A canvas tote features a patchwork star design used throughout the collection.

Additionally, Levi’s is partnering with San Francisco–based tattoo artist José Luis Sanabria of Castro Tattoo to create a limited-edition Levi’s Tailor Shop collection of eight embroidered patches and four stamp designs.

Sanabria is known within the Queer community for cultivating a safe, inclusive space for self-expression through the art of tattooing.

The words “I know you know” are embroidered onto it—a phrase LGBTQ+ people used to identify each other before it was safe to be open about their identity. There’s a little black mini skirt (modeled by people of both genders), cutoff shorts, and moto jackets.