Real gayo mayonnaise
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- B-Man
- Jun 10, 2024
- 1 min read
The internet is on fire! If you look closely, the label also has the Instagram handle of Doctor Photograph at the bottom.
Although many online have reshared the image understanding it’s fake, some on Facebook haven’t, calling it “indoctrination”.
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A Kraft spokesperson confirmed that no such product exists.
Fact Check:
The Facebook image, shared over 42,000 times, purportedly shows a rainbow-colored bottle of Kraft mayonnaise labeled “Real Gayo” with text underneath that reads “Smooth & Sassy.” The words “Add pride to your next BLT” are shown on the top of the label, while a label on the bottom-right lists one off the ingredients as “closet-free eggs.”
“Seriously wanting to boycott ‘ally’ brands,” the image’s caption reads.
After all, not everything we see on the internet is real, especially when it comes to rainbow mayo!
Rainbow ‘Gayo’ mayonnaise for Pride is not real
23 June 2022
What was claimed
A bottle of mayonnaise from Kraft has been rebranded as “Gayo” for Pride month.
Our verdict
The picture showing this is not genuine and was created by an artist on Instagram.
A picture appearing to show a bottle of mayonnaise, rebranded as “Gayo” so customers can “add pride to your next BLT” is being shared on Facebook.
But it’s not a genuine product.
Image courtesy of Sara Rampazzo
This article is part of our work fact checking potentially false pictures, videos and stories on Facebook. A Kraft spokesperson confirmed that no such product exists.
Fact Check:
The Facebook image, shared over 42,000 times, purportedly shows a rainbow-colored bottle of Kraft mayonnaise labeled “Real Gayo” with text underneath that reads “Smooth & Sassy.” The words “Add pride to your next BLT” are shown on the top of the label, while a label on the bottom-right lists one off the ingredients as “closet-free eggs.”
“Seriously wanting to boycott ‘ally’ brands,” the image’s caption reads.
For the purposes of that scheme, we’ve rated this claim as altered because the picture doesn’t show a genuine product as it has been edited.
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An image shared on Facebook purportedly shows a rainbow-colored bottle of mayonnaise called “Real Gayo” that Kraft released in celebration of Pride Month.
Verdict: False
The image is digitally altered and stems from a satirical Instagram account.
Except... You can read more about this—and find out how to report Facebook content—here. Some are horrified, while others are stoked, celebrating the supposed embrace of the LGBTQ+ community.
The product doesn’t appear on the official Kraft Heinz foodservice website nor does the company’s press release webpage make any specific statement on pride month-related products being sold in stores.
The image comes from Instagram user Doctor Photograph, an account that creates “doctored images, fake cover art & bootleg toys,” according to its bio.
A rainbow-colored mayonnaise called "Gayo" is causing a stir online, and everyone's convinced it's real! His original post of the image included the hashtag “#photoshopped”.
If you look closely, there are several aspects of the picture that give away the fact that it’s not genuine. He’s revealed the truth behind the image, showing how it was all a playful prank.
Our fact checks are free to read but not to produce, so you will also get occasional emails about fundraising and other ways you can help. As well as the product appearing to be rainbow coloured, the container says the “smooth & sassy” product is made with “bonus trans fat” and “closet free eggs”. The product doesn’t appear on the official Kraft Heinz foodservice website nor does the company’s press release webpage make any specific statement on pride month-related products being sold in stores.
The image comes from Instagram user Doctor Photograph, an account that creates “doctored images, fake cover art & bootleg toys,” according to its bio.
You can unsubscribe at any time. Check Your Fact recently debunked a fake CNN article claiming Kellogg’s announced that one of its Rice Krispies mascots is now a trans woman.
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FACT CHECK: Did Kraft Release A Rainbow Mayonnaise Called ‘Real Gayo’?
An image shared on Facebook purportedly shows a rainbow-colored bottle of mayonnaise called “Real Gayo” that Kraft released in celebration of Pride Month.
Verdict: False
The image is digitally altered and stems from a satirical Instagram account.
Other photos on the page feature a person holding up products that appear to be digitally edited, including an image showing “Queerios” from General Mills.
“We received your note fact checking ‘Real Gayo,’ and wanted to confirm this is not a real product,” said a spokesperson for Kraft in an email to Check Your Fact.
This is not the first time misinformation about a food brand has spread online.
Other photos on the page feature a person holding up products that appear to be digitally edited, including an image showing “Queerios” from General Mills.
“We received your note fact checking ‘Real Gayo,’ and wanted to confirm this is not a real product,” said a spokesperson for Kraft in an email to Check Your Fact.
This is not the first time misinformation about a food brand has spread online.